Hubspot Webinar: The Science of Email Marketing
Hubspot recently hosted an email marketing webinar called “The Science of Email Marketing“. The webinar includes great statistics from Mailchimp’s data about
- What time to send emails
- What day to send emails
- Which words are overused in the subject line
- Appropriate email frequency
- How to reduce email unsubscribes
- Measuring email marketing
It’s a great webinar for beginners and has some unexpected stats for email marketing veterans. You can watch the entire webinar below or just read or download the slides.
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Starting an Email Newsletter 101
Have you ever considered starting an email newsletter for your website, but didn’t know the basics? Amy Africa covers some fundamental questions in her latest blog post, including:
- How long should my newsletter be?
- How frequently should you publish it?
- How long will it take to see results?
- Unsubscribe messages
- Seed list
- Forward to a friend functionality
- Integrating social media
- Measuring results
Read “Should I start an e-mail newsletter?“
Pre-Order & Save: Marketing Sherpa 2011 Email Benchmark Report
Marketing Sherpa is running a special through November 30th on their latest email benchmark guide. When you pre-order, you save $100 off the PDF or PDF & Print version.
Top 10 Questions Answered in the 2011 Email Marketing Benchmark Report
- What are the new significant obstacles to email marketing success?
- What are email marketers really trying to achieve?
- What are the three phases of email marketing maturity?
- What is an effective method for quantifying ROI?
- What are the top tactics for delivering relevant content?
- How does email personalization tactics increase conversions?
- How is social media being used as list growth tactic?
- What are the new key performance metrics for email?
- What is the new benchmark date for email newsletter performance?
- What are the methods typically used to test email campaigns?
Order yours before 11/30 to get the discount. Click here.
Enter the 2011 Marketing Sherpa Email Awards
- Your entry published in the MarketingSherpa Email Awards Winners’ Showcase
- Recognition at MarketingSherpa’s 2011 Email Summit in Las Vegas
- Campaign featured in a MarketingSherpa newsletter (if applicable)
- A badge for your website to showoff
Deadline: Friday, Dec 3, 2010
Enter now! It’s also not too late to get the early bird discount on Marketing Sherpa’s Email Summit 2011.
Save $300 on the Marketing Sherpa Email Marketing Summit
Whether you’re involved in B2B, B2C, operations, small business, multinational or agency marketing, Marketing Sherpa’s Email Summit 2011 will bring you cutting edge case studies, training and research that will address your specific email marketing needs.
Learn from Best-in-Class Professionals on the evolving and expanding role of email marketing:
- Early Date – The event will be held Jan. 24-26 – giving you maximum time to implement ideas for 2011
- Peer-to-Peer Learning – There will be no vendor sales pitches from the stage, just successful marketers sharing proven results.
- Learn the latest in social media, mobile and application marketing
- Develop new techniques to grow your list, increase ROI, improve deliverability, generate winning test ideas, cut costs and more
- Dual B2B and B2C learning tracks offered to meet your specific needs
- 5 General Sessions and more than 20 Breakout Sessions, featuring Sherpa’s renowned research, training, interactive panels and case studies
Marketing Sherpa’s previous email training have all sold out! Get your guaranteed spot today and save $300 – click here to register.
At MarketingSherpa events you won’t hear any sales pitches from the podium. Speakers at the Summits are just like you – marketers responsible for leading their companies’ email programs. What you will hear at Email Summit ’11
- Real Stories – While other conferences are publishing vendor whitepapers as articles, Marketing Sherpa collects and shares information with a team of full-time reporters and writers.
- Real Experience – Marketing Sherpa a has the largest library of proven case studies from small businesses to the Fortune 500.
- Real Samples – The summit will draw from Marketing Sherpa’s library of creative samples (more than 3,200) that serves as a great swipe-file for generating the next “big idea” for your company.
- Real Numbers – Sherpa’s in-house research team continues to produce primary studies, surveys and tests investigating what works – and what doesn’t—in email marketing.
Get $600 off your registration with this link. Learn more.
“Email Summit was a great experience! The speakers were marketers, in the trenches, who were able to relate their experiences to attendees in a useful way. The sessions inspired a lot of ideas that I could take back and apply to my marketing programs.”
Ellie Mirman, Marketing Manager – Hubspot
