Email Marketing Guide
Is that a good open rate or a bad open rate? Should I be spending more money on email marketin
g? Which trends should I be paying attention to? Get the answer in Marketing Sherpa’s new email marketing guide based from research from interviews with 1,493 real-life marketers
Blogs and speakers are great for general information, but if you need a specific guide to benchmark and improve your email marketing, then you must check out Marketing Sherpa’s 2011 Email Marketing Benchmark Report.
It offers practical guidance to help with:
- Budgeting
- List growth
- Deliverability
- Testing
- ROI
The 198 page report includes 152 charts, a deep dive into the best email tactics, list growth, relevancy, deliverablity, and metrics advice and research from over 1,100 Real-Life Marketers.
The tips are highly actionable and directly aimed at email marketers. Buy the PDF version now and save $100 off the regular price.
Case Studies
The data from in this 8th edition guide is based on real world experience from seasoned email marketers. There are over a dozen case studies in the report showing you step-by-step how to boost results, including:
- Most difficult email challenges, objectives, tactics for the upcoming year
- Email marketing maturity – a key indicator of success
- Changing marketing budget landscape for 2011
- The time, effort, and expense required of relevancy tactics
- Top tactics for driving email list growth
- Solutions and providers for sending house email list
- Effectiveness of deliverability tactics and trends
- Using metrics to improve email performance
- New email testing and optimizing methods for 2011
It’s good to have an email marketing guide to understand what challenges your fellow email marketers are facing. Buy Marketing Sherpa’s 2011 Email Marketing Benchmark Guide now and get $100 off the PDF version.
