Email Marketing Conferences

Hubspot Webinar: The Science of Email Marketing

admin — Tue, 22 Feb 2011 01:42:17 +0000

Hubspot recently hosted an email marketing webinar called “The Science of Email Marketing“. The webinar includes great statistics from Mailchimp’s data about

What time to send emails
What day to send emails
Which words are overused in the subject line
Appropriate email frequency
How to reduce email unsubscribes
Measuring email marketing

It’s a great webinar for beginners and has some unexpected stats for email marketing veterans. You can watch the entire webinar below or just read or download the slides.

Starting an Email Newsletter 101

admin — Sat, 29 Jan 2011 16:54:52 +0000

Have you ever considered starting an email newsletter for your website, but didn’t know the basics? Amy Africa covers some fundamental questions in her latest blog post, including:

How long should my newsletter be?
How frequently should you publish it?
How long will it take to see results?
Unsubscribe messages
Seed list
Forward to a friend functionality
Integrating social media
Measuring results

Read “Should I start an e-mail newsletter?“

Pre-Order & Save: Marketing Sherpa 2011 Email Benchmark Report

admin — Mon, 15 Nov 2010 04:35:16 +0000

Marketing Sherpa is running a special through November 30th on their latest email benchmark guide. When you pre-order, you save $100 off the PDF or PDF & Print version.

Top 10 Questions Answered in the 2011 Email Marketing Benchmark Report

What are the new significant obstacles to email marketing success?
What are email marketers really trying to achieve?
What are the three phases of email marketing maturity?
What is an effective method for quantifying ROI?
What are the top tactics for delivering relevant content?
How does email personalization tactics increase conversions?
How is social media being used as list growth tactic?
What are the new key performance metrics for email?
What is the new benchmark date for email newsletter performance?
What are the methods typically used to test email campaigns?

Order yours before 11/30 to get the discount. Click here.

Enter the 2011 Marketing Sherpa Email Awards

admin — Wed, 10 Nov 2010 04:50:40 +0000

You’ve definitely been slaving away at some great email campaigns this year. Why not get a little recognition for your hard work?

Enter Marketing Sherpa’s sixth annual Email Awards. They’re now taking submissions. The criteria are design, goals and — most importantly — their results.

Winners get:

Your entry published in the MarketingSherpa Email Awards Winners’ Showcase
Recognition at MarketingSherpa’s 2011 Email Summit in Las Vegas
Campaign featured in a MarketingSherpa newsletter (if applicable)
A badge for your website to showoff

Deadline: Friday, Dec 3, 2010

Enter now! It’s also not too late to get the early bird discount on Marketing Sherpa’s Email Summit 2011.

Save $300 on the Marketing Sherpa Email Marketing Summit

admin — Wed, 11 Aug 2010 03:35:12 +0000

Whether you’re involved in B2B, B2C, operations, small business, multinational or agency marketing, Marketing Sherpa’s Email Summit 2011 will bring you cutting edge case studies, training and research that will address your specific email marketing needs.

Learn from Best-in-Class Professionals on the evolving and expanding role of email marketing:

Early Date – The event will be held Jan. 24-26 – giving you maximum time to implement ideas for 2011
Peer-to-Peer Learning – There will be no vendor sales pitches from the stage, just successful marketers sharing proven results.
Learn the latest in social media, mobile and application marketing
Develop new techniques to grow your list, increase ROI, improve deliverability, generate winning test ideas, cut costs and more
Dual B2B and B2C learning tracks offered to meet your specific needs
5 General Sessions and more than 20 Breakout Sessions, featuring Sherpa’s renowned research, training, interactive panels and case studies

Marketing Sherpa’s previous email training have all sold out! Get your guaranteed spot today and save $300 – click here to register.

At MarketingSherpa events you won’t hear any sales pitches from the podium. Speakers at the Summits are just like you – marketers responsible for leading their companies’ email programs. What you will hear at Email Summit ’11

Real Stories – While other conferences are publishing vendor whitepapers as articles, Marketing Sherpa collects and shares information with a team of full-time reporters and writers.
Real Experience – Marketing Sherpa a has the largest library of proven case studies from small businesses to the Fortune 500.
Real Samples – The summit will draw from Marketing Sherpa’s library of creative samples (more than 3,200) that serves as a great swipe-file for generating the next “big idea” for your company.
Real Numbers – Sherpa’s in-house research team continues to produce primary studies, surveys and tests investigating what works – and what doesn’t—in email marketing.

Get $600 off your registration with this link. Learn more.

“Email Summit was a great experience! The speakers were marketers, in the trenches, who were able to relate their experiences to attendees in a useful way. The sessions inspired a lot of ideas that I could take back and apply to my marketing programs.”
Ellie Mirman, Marketing Manager – Hubspot

Save $100 on the Email Marketing Essentials Workshop

admin — Sun, 28 Feb 2010 07:31:52 +0000

Marketing Sherpa’s Email Marketing Essentials Workshop isn’t your typical email marketing conference. Instead of bloated panels and tedious keynotes, they’ve packed the busy day full of pragmatic, roll up your sleeves advice for getting the most from your email marketing.

Their comprehensive agenda covers 14 major areas you need for email success:

Increasing the size of your house list
How to successfully integrate social media into your email blasts
Tried and true creative techniques
Customizing your emails for smartphones and other mobile gadgets
Advanced copywriting ofr maximum ROI
Adding video without breaking your budget
Boosting your email conversion rates
Setting up automated email campaigns
Testing strategies that work
Improving your email deliverability to get to the inbox
Actionable analytics to optimize your email marketing
List segmentation for improved relevance and results
A review of technology options
The ins and outs of renting email lists

The best part is that their bringing the tour to you, so you don’t have to spend a ton of money to attend. MarketingSherpa’s Email Marketing Essentials Workshop tour will stop in the following cities this spring and summer: New York, Philadelphia, Washington, DC, Denver, Seattle, Chapel Hill, NC, Atlanta, Minneapolis, San Diego and Phoenix.

Killer Email Presentations

admin — Sat, 21 Feb 2009 15:18:36 +0000

There are tons of great presentation

Email Marketing Trends 2009 from SilverPop

Email Marketing Trends 2009

View more presentations from Silverpop . (tags: email marketing)